CRC/TRR 190/1: Consumer Decisions on Durable Products (SP A05)

Project A05 examines the connection between the fields of behavioural economics and marketing. During the first funding period, a major focus was on distorted decisions of consumers in the purchase of durable goods. For instance, project A05 investigated the consumers’ valuation of fuel savings, using both online experiments and field data, as well as their expectations about savings from using car-sharing services. A05’s goal for the second funding period is to expand this research and study the impact of transparency of product information on the interaction between behavioural biases and consumer product choice.